Youtube Exercise » English Grammar Homework

B2-C1

How To Actually Think Like A Graphic Designer!

Satori Graphics

147K views 2 years ago

Warm-up Questions

When you hear the title “How To Actually Think Like A Graphic Designer!”, what skills do you expect the video to focus on?
What do you think “think like a graphic designer” means: creativity, problem-solving, communication, or something else?
What is one design (logo, website, poster) you remember strongly, and why?

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How To Actually Think Like A Graphic Designer!

Core idea #1: Problem-solving through design (Airbnb & Uber examples) (00:00 – 04:02)

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1. According to the speaker, what is the first core way designers should think?

Focusing only on aesthetics
Problem solving through design
Copying trends to look modern
Avoiding client feedback

2. What message did Airbnb’s logo redesign aim to communicate?

Belonging
Technology and innovation
Speed and efficiency
Luxury and high prices

3. What was one problem the speaker points out about Uber’s pre-2018 logo?

It looked like an app icon and wasn’t very iconic
It used handwriting and felt informal
It clearly showed a car, which was too literal
It was too colorful and playful

How To Actually Think Like A Graphic Designer!

Tool mention + Core idea #2: Emotional impact and visual storytelling (04:02 – 07:46)

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1. Why does the speaker say they use Framer?

Because it teaches advanced coding
Because it provides quick starting options like templates
Because it automatically creates logos
Because it is only for animation

2. What brand does the speaker use as an example of advertising that evokes warmth and happiness?

Airbnb
Coca-Cola
Nike
Uber

3. What does the speaker say designers should ask themselves when using color, typography, and imagery?

How can we hide the message?
What emotions do we want to evoke?
How can we make it more complicated?
Which design elements can be random?

How To Actually Think Like A Graphic Designer!

Core idea #3: Design with intention and purpose (Nike example) + wrap-up (07:46 – 11:21)

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1. What risk does the speaker mention if a design has no intention behind its elements?

It will always look outdated
It can fall flat and miss the mark with the audience
It will be impossible to understand by clients
It will become too expensive to print

2. What idea does the speaker use the Nike logo to illustrate?

A logo should look like a realistic object
A simple design can still communicate speed and victory
A logo should include many details to be memorable
A logo should be random to feel creative

3. Who does the speaker say you are really designing for?

The design software company
Other designers online
Your client’s audience
Your client

How To Actually Think Like A Graphic Designer!

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1. Which three broad mindsets does the speaker emphasize for graphic designers?

Selling, networking, and advertising
Speed, fame, and copying what works
Coding, illustration, and photography
Problem solving, emotional storytelling, and intentional design

2. In the video, what is the main point about a logo or brand identity?

It should include a full explanation in text
It should only be “pretty” to succeed
It should always be realistic and literal
It should communicate a message and connect with people

3. What does the speaker suggest is a practical way to generate concepts quickly?

Avoid asking questions to save time
Identify problems in the brief/design and create fixes
Start with random colors and hope it works
Copy a competitor’s design exactly

Discussion Questions

Discuss the ideas from this video

How To Actually Think Like A Graphic Designer!

Think of a famous logo. What problem do you think it solves for the company, beyond looking “nice”?
Do you agree that design should aim to evoke emotions? Why or why not?
Describe a time when a design choice (color, font, image) changed how you felt about a product or message.
The speaker says: “you are designing for your client’s audience.” How could that change your design decisions in a real project?