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Interchange 3 (12. Good business)

Interchange 3 (12. Good business)

Innovation Development

32K views 11 years ago

Warm-up Questions

What do you think “Good business” means in a campus cafe situation?
What kinds of things make a business “good” or successful?
What questions would you ask a cafe owner about their success?

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Start With: Word Definition

Order: Alphabetical Random

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Interchange 3 (12. Good business)

Introduction to Choice Cafe (00:00 – 00:28)

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1. Where is the interview taking place?

At Central Cafe downtown
At the library on campus
At Choice Cafe on University Drive

2. How long ago did Choice Cafe open?

Last year
Ten years ago
Two years ago

3. What have students been doing since the cafe opened?

Avoiding the cafe
Complaining about the prices
Lining up for coffee and food

Interchange 3 (12. Good business)

Reasons for success: location, competition, comfort, and encouraging customers to stay (00:28 – 01:52)

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1. According to the owner, what is important for a cafe to succeed?

It should be far away from campus
It can’t be off the beaten path; it needs to be easy to find
It should have no seating so people leave quickly

2. Why did the owner say the other cafe (Central Cafe) had a problem?

It didn’t sell coffee
It didn’t have comfortable seats
It was too close to campus

3. Why does the owner encourage people to stay a long time?

Because the cafe is empty without them
Because the cafe closes early
Because they keep coming back and may buy more

Interchange 3 (12. Good business)

Food, takeout, atmosphere, and music (01:52 – 03:09)

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1. When is the food made?

Once a month
Only on weekends
Fresh every morning

2. Who chooses the music at the cafe?

Students who work there
Only the owner
Customers vote every day

3. Why does the owner keep the music from being too loud?

Because there is no sound system
So people will leave faster
So people can hear each other and chat

Interchange 3 (12. Good business)

Transcript will load here…

1. Which combination best matches the cafe’s main “success factors” mentioned in the video?

Advertising on TV, expensive menu items, and fast loud music
Being far from campus, no seating, and no takeout
Convenient location, comfortable atmosphere, and smart music choices

2. What business idea is shown when the owner encourages people to stay longer?

A cafe should avoid repeat customers
Customers should always buy only one drink
If customers are comfortable, they may return and buy more

3. What is the overall format of the video?

An on-location interview with a business owner
A cooking tutorial
A fictional drama scene

Discussion Questions

Discuss the ideas from this video

Interchange 3 (12. Good business)

Do you agree that location is one of the most important reasons a cafe succeeds? Why or why not?
What makes a cafe feel “cozy” to you (chairs, lighting, music, staff, rules, etc.)?
Should cafes encourage customers to stay a long time? How could this help or hurt a business?
If you opened a cafe near a university, what would you do differently from Choice Cafe?

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