Youtube Exercise » English Grammar Homework

How to Pitch your Startup in 3 Minutes

SAIS Programme

814K views 8 years ago

Warm-up Questions

What is the biggest challenge when you have only 3 minutes to pitch a startup?
What information do you think is essential in a short startup pitch?
Who might you pitch to (investors, customers, partners), and how would your pitch change?

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How to Pitch your Startup in 3 Minutes

Structure of a strong 3-minute pitch (00:00 – 02:10)

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1. What should you do early in the pitch to grab the audience’s interest?

Start with a detailed financial forecast
Use a simple greeting and a catchy tagline
Apologize for being nervous

2. After describing the problem, what does the speaker suggest to help convince the audience it’s urgent?

Avoid emotions and focus only on features
Use relevant figures and statistics
Add jokes to make people laugh

3. What should you highlight when you talk about competitors?

Why your solution is the best for your target market (your unique value proposition)
That you will copy the competitor’s strategy
That competitors do not exist

How to Pitch your Startup in 3 Minutes

Team, call to action, and refining your script (02:10 – 03:43)

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1. After convincing the audience about the solution and business, what should you introduce next?

Your team
Your office location
Your legal terms and conditions

2. What is the purpose of the call to action in a pitch?

To add more technical details about the product
To explain why competitors are bad
To ask for a result, like investment, early adopters, or partners

3. What does the speaker say about using notes while pitching?

It is very unprofessional, so practice and memorize
It is required in professional pitching
It is only acceptable for investor pitches

How to Pitch your Startup in 3 Minutes

Pitch deck, materials, and confident delivery (03:43 – 05:13)

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1. What is a pitch deck, according to the video?

A short video advertisement for social media
A printed contract you sign with investors
A PowerPoint presentation you present while you pitch

2. What should the digital materials you send include, besides the story?

A long biography of every team member
Numbers on traction so far and estimated growth figures
Only design details like colors and fonts

3. What does the speaker say the audience trusts?

A speaker who reads everything word-for-word
A speaker who talks as fast as possible
A confident speaker

How to Pitch your Startup in 3 Minutes

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1. Which order best matches the recommended flow of the pitch?

Team → problem → solution → greeting
Greeting/tagline → problem → solution → business model/progress
Business model → greeting → problem → team

2. Why does the speaker recommend pausing for dramatic effect?

To give the listener time for the information to sink in
To make the pitch longer
To hide missing parts of the story

3. What is one key difference mentioned between an investor pitch and a demo pitch?

They are exactly the same, only the audience changes
They require different materials; investor materials should include necessary pitch elements like numbers
Only demo pitches need visuals

Discussion Questions

Discuss the ideas from this video

How to Pitch your Startup in 3 Minutes

The video says to “create a story to evoke emotions.” What kinds of emotions are effective in a business pitch, and why?
How would you change your call to action if you were pitching to (1) investors vs (2) early adopters?
Do you agree that using notes is “very unprofessional”? When, if ever, should notes be acceptable?
What body language habits make a speaker look confident and trustworthy in your culture?