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Starbucks "Mondays Can Be Great" Campaign

Starbucks "Mondays Can Be Great" Campaign

MarCritic

143K views 13 years ago

Warm-up Questions

Do you usually like or dislike Mondays? Why?
What could make Mondays feel better for you?
How do ads try to change people’s opinions about something (like Mondays)?

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Start With: Word Definition

Order: Alphabetical Random

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Starbucks "Mondays Can Be Great" Campaign

Mondays aren’t all bad (00:00 – 00:14)

Transcript will load here…

1. What does the speaker say about Mondays at Starbucks?

They think Mondays are always the worst day.
They close on Mondays.
They don’t think Mondays are all bad.

2. What happened on a Monday according to the video?

People first walked on the moon.
The first smartphone was invented.
The first coffee shop opened.

3. Which example is mentioned before Big Ben?

The first public lift arrived.
The first comic book superhero appeared.
The first cinema opened.

Starbucks "Mondays Can Be Great" Campaign

More Monday firsts in the UK (00:14 – 00:29)

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1. What did Big Ben start doing on a Monday?

Bonging
Ringing doorbells
Playing music

2. Which of these is part of the list of UK firsts?

The first weekly newspaper
The first weekly sports match
The first weekly weather forecast

3. Which game is mentioned as happening on a Monday?

Pac-Man
Tetris
Space Invaders

Starbucks "Mondays Can Be Great" Campaign

A statistic and a Starbucks offer (00:29 – 00:41)

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1. About how many babies are born each Monday, according to the video?

Around half a million
Around five million
Around fifty thousand

2. Until when does the Monday offer run?

Until January the 1st
Until March the 8th
Until February the 18th

3. What drink is on special offer on Mondays?

Espressos
Tall lattes
Hot chocolates

Starbucks "Mondays Can Be Great" Campaign

Transcript will load here…

1. What is the main message of the campaign?

Mondays can have positive things, and Starbucks has a Monday deal.
Starbucks only sells coffee on Mondays.
Mondays are terrible and should be avoided.

2. How does the video try to change your opinion about Mondays?

By explaining the science of sleep
By listing historical and cultural events that happened on Mondays
By criticizing people who dislike Mondays

3. What is the purpose of including many 'firsts' in the video?

To prove Tuesdays are better than Mondays
To explain why clocks make noise
To show Mondays can be linked to exciting or important events

Discussion Questions

Discuss the ideas from this video

Starbucks "Mondays Can Be Great" Campaign

Do you think listing historical facts is an effective way to persuade people? Why or why not?
What other good things can happen on a Monday (in your life or in society)?
Would a discount like this make you more likely to go to Starbucks on Mondays? Why?
If you made a similar campaign for another “unpopular” thing (like rainy days), what examples would you use?

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