Youtube Exercise » English Grammar Homework

How Levi’s, Gap And American Eagle Are Winning Back U.S. Shoppers

CNBC

69K views 5 months ago

When you buy clothes, what makes you choose one brand over another?
Do you think celebrity advertising is effective for clothing brands? Why or why not?
What do you think it means for a brand to “win back” shoppers in the U.S.?

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1. What happened after Beyoncé named a song after Levi’s, according to the video?

Levi’s launched a global marketing campaign with Beyoncé and saw major attention and higher sales.
Levi’s switched from denim to selling mainly khakis.
Levi’s stopped advertising on TV to focus only on online sales.

2. What does the video say about jeans as a product category for retailers?

3. Between 2020 and 2025, how much did the jeans market grow?

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1. What has Levi’s focused on under its CEO since January 2024?

2. Why has finding growth been difficult for American Eagle, according to the video?

3. What is Gap trying to reverse under its CEO’s direction?

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1. What is a key challenge mentioned for brands trying to reach younger shoppers?

2. What criticism did some people make about the American Eagle ad, according to the video?

3. What does the video say about the retail environment near the end?

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1. What is the main idea of the video?

Major apparel brands are using marketing, strategy changes, and partnerships to regain shoppers and sales.
Denim is disappearing and retailers should stop selling jeans.
Only luxury brands can survive in the U.S. market.

2. Why do retailers use celebrity partnerships in these examples?

To create attention and strengthen brand relevance, especially with younger shoppers
To reduce operating costs immediately
To avoid selling products online

3. Which factor is presented as increasing the importance of being “top of mind” for consumers?

Discuss the ideas from this video

How Levi’s, Gap And American Eagle Are Winning Back U.S. Shoppers

Do you think celebrity marketing actually changes what people buy, or does it mainly create short-term buzz? Explain.
Levi’s reduced discounts and raised prices to become more premium. What are the risks and benefits of that strategy?
When an ad becomes controversial, what should a brand do: remove it, defend it, or change the message? Why?
The video suggests denim is “resilient,” but trends can change quickly. What products or styles do you think are resilient in your country?