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Endangered Studio: Joel Sartore at TEDxDeExtinction

TEDx Talks

24K views 13 years ago

Warm-up Questions

From the title, what do you think “Endangered Studio” means?
What kind of ideas do you expect in a TEDx talk called “DeExtinction”?
How might photography help protect endangered animals?

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Endangered Studio: Joel Sartore at TEDxDeExtinction

Why he changed his approach (00:00 – 02:00)

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1. What does the speaker say he has done for more than 20 years?

Created a social media campaign about conservation
Studied amphibians in a university lab
Worked as a zookeeper in multiple countries
Been a contributing photographer for National Geographic

2. What is the main goal of “The Photo Ark” project?

To raise money for a single wildlife park
To prove that extinction is unavoidable
To photograph animals on black-and-white backgrounds and get people to care
To train scientists to breed endangered species

3. What example does the speaker use to show how close some species are to extinction?

A lab animal that multiplied quickly after being protected
A panda population that immediately grew after a documentary
An amphibian population reduced to only a few individuals
A forest that recovered after logging stopped

Endangered Studio: Joel Sartore at TEDxDeExtinction

The challenge: getting people to care (02:00 – 04:09)

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1. What does the speaker say about the Columbia Basin pygmy rabbit?

It was recently discovered in Nebraska
It is the main focus of The Photo Ark
It is now extinct
It was saved by federal protection

2. Why does the speaker mention freshwater mussels?

They are being brought back from extinction
They are trendy on social media
They are easy to photograph in studios
They clean our water and show when something is wrong

3. What does the speaker say is needed to get public engagement?

Wait until extinction becomes a more popular topic on TV
Stop showing animals to people living in cities
Focus only on animals that are cute or deadly
Make conservation interesting and get people off the couch

Endangered Studio: Joel Sartore at TEDxDeExtinction

A call to action and hope (04:09 – 05:49)

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1. According to the speaker, why will many people save something?

Because it is already too late
Because it always costs less than doing nothing
Because they think other people are saving it
Because scientists can force them to care

2. What does the speaker say is happening to many species right now?

They are disappearing because zoos refuse to help
They are dying off for lack of attention
They are recovering faster than expected
They are safe because most are protected by law

3. Which example does the speaker give to show that conservation can work?

Reintroducing dinosaurs successfully
Eliminating the need for captive breeding
Stopping all extinctions worldwide
Saving the giant panda so far

Endangered Studio: Joel Sartore at TEDxDeExtinction

Transcript will load here…

1. What is the speaker’s main message?

Only amphibians are truly at risk right now
Extinction is natural, so humans should not interfere
We must find ways to make people care and act to prevent extinctions
Photos are more important than scientific research

2. Why does the speaker use a black-and-white background for animal photos?

To make the animals illegal to sell
To match National Geographic’s printing style
To focus attention on the animal and create a powerful, memorable image
To hide the animal’s identity from poachers

3. What does the talk suggest about changing public behavior?

Public awareness campaigns never work
People in cities cannot be involved in conservation
People are most likely to act when caring becomes socially normal and widely supported
People only care about animals they can keep as pets

Discussion Questions

Discuss the ideas from this video

Endangered Studio: Joel Sartore at TEDxDeExtinction

Do you think powerful images can change people’s behavior? Why or why not?
Which animals do you think get the most attention and funding—cute ones, dangerous ones, or others? Is that fair?
What are practical ways to get people “off the couch” and involved in protecting species?
Should it be “mandatory” to be good stewards of the earth? What could that look like in real life?