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How Great Leaders Inspire Action | Simon Sinek | TED

How Great Leaders Inspire Action | Simon Sinek | TED

TED

22.4M views 16 years ago

Warm-up Questions

What makes a leader inspiring to other people?
When you buy a product, do you care more about what it does or why the company made it?
What do you think the phrase "inspire action" means?

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How Great Leaders Inspire Action | Simon Sinek | TED

The golden circle: why, how, and what (00:00 – 05:50)

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1. According to the speaker, what do very few people or organizations clearly know?

Who their competitors are
Why they do it
What they do
How much profit they make

2. In the speaker's example, how would Apple communicate differently from most companies?

By starting with product features and price
By beginning with its beliefs and purpose
By comparing itself directly to competitors
By explaining manufacturing details first

3. What is the main claim made in this section?

People buy what you do before anything else
People only trust famous brands
People buy why you do it
People buy the cheapest option available

How Great Leaders Inspire Action | Simon Sinek | TED

Biology, loyalty, and the Wright brothers (05:50 – 12:40)

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1. What does the speaker say the limbic brain is responsible for?

Visual recognition only
Feelings, behavior, and decision-making
Mathematics and long-term planning only
Language learning and grammar

2. Why does the speaker say the Wright brothers succeeded where Langley did not?

They were driven by a cause and belief
They had more government funding
They had better media attention
They had more advanced technology from the start

3. What did Langley do on the day the Wright brothers took flight?

He asked to join their team
He congratulated them publicly
He quit
He improved their technology

How Great Leaders Inspire Action | Simon Sinek | TED

Diffusion of innovation and inspiring movements (12:40 – 18:35)

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1. According to the speaker, when can mass-market success usually happen?

After 50 percent market penetration
As soon as the product launches
Only when prices are reduced
After 15 to 18 percent market penetration

2. Why does the speaker describe TiVo as a failure despite its high-quality product?

It had no investors
It focused on what the product did instead of why it mattered
It was unavailable in most stores
Its technology was worse than competitors'

3. Why did 250,000 people come to hear Dr. King speak, according to the speaker?

They were invited personally
They showed up for themselves and what they believed
They were paid to attend
They came mainly because of his detailed plan

How Great Leaders Inspire Action | Simon Sinek | TED

Transcript will load here…

1. What is the central message of the talk?

People are inspired by purpose and belief more than by products alone
Successful leadership depends mostly on money
Marketing works best when it is highly technical
Only famous organizations can inspire action

2. Which example is used to show that strong resources do not guarantee success?

Apple and Gateway
TiVo and Time Warner
Samuel Pierpont Langley and the Wright brothers
The New York Times and Harvard

3. How does the speaker distinguish "leaders" from "those who lead"?

Leaders are older and more experienced
Those who lead inspire people to follow willingly
Those who lead have official titles
Leaders make laws, while those who lead sell products

Discussion Questions

Discuss the ideas from this video

How Great Leaders Inspire Action | Simon Sinek | TED

Do you agree that people buy why you do something, not just what you do? Why or why not?
Can you think of a company, organization, or person that clearly communicates its "why"?
Which example in the talk was most convincing to you: Apple, the Wright brothers, TiVo, or Dr. King? Why?
How can students or workers use the idea of "starting with why" in their own lives?

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