Youtube Exercise » English Grammar Homework

6 Tips on Being a Successful Entrepreneur | John Mullins | TED

TED

3.8M views 2 years ago

Warm-up Questions

What do you think it means to be a “successful entrepreneur”?
What kinds of “tips” do you expect to hear in a TED talk about entrepreneurship?
Which skills do you think entrepreneurs need most: creativity, money, or courage? Why?

Up Next

Top Careers That Do Not Exist Yet But Soon Will SMARTGUY®
Friends – Ross shopping Satchel Cowles
Learn All English Verb Tenses (Easiest Method) Brian Wiles
Learn the Color Purple! | Fun English Explore for Kindergarten Kids Parents Teach Kids Learn
ADVANCED ENGLISH STORY 🌊Woman in the Water🌊 B2 – C1 | Level 4 – 5 | BRITISH ACCENT WITH SUBTITLES Lovely English Stories

Start With: Word Definition

Order: Alphabetical Random

…

6 Tips on Being a Successful Entrepreneur | John Mullins | TED

Introduction + Mindset 1: “Yes we can” (00:00 – 04:00)

Transcript will load here…

1. Why did Linda originally get the website linda.com?

To start a social network for designers
To have a sandbox for new digital design tools and to show students’ work
To replace LinkedIn with a new platform
To sell products to big companies

2. What does the speaker mean by a “mindset”?

A marketing plan for entering new markets
A company’s legal strategy for avoiding risk
Attitudes and habits that shape how we respond to opportunities
A list of products a company sells

3. In the “yes we can” example, what did a customer first ask Arnold to help with?

Creating a new detergent formula
Developing a brain surgery tool
Designing running shoes for distance runners
Building a satellite uplink to broadcast training and motivational events to stores

6 Tips on Being a Successful Entrepreneur | John Mullins | TED

Mindsets 2–3: Problem-first and Think narrow (04:00 – 08:50)

Transcript will load here…

1. According to the speaker, what do entrepreneurs focus on instead of products?

Logos
Shareholders
Problems
Regulations

2. What problem did the entrepreneur’s surgical forceps address?

They stuck to human tissue
They broke easily during operations
They were too expensive for hospitals
They were too heavy for surgeons to hold

3. In the Nike example, what was the narrow target market at the beginning?

All athletes who play team sports
Elite distance runners who train a lot
People who want fashionable shoes
Sprinters training on a track

6 Tips on Being a Successful Entrepreneur | John Mullins | TED

Mindsets 4–6 + Closing questions (08:50 – 15:20)

Transcript will load here…

1. How did Tesla get cash before building the first Roadster?

They got a large government grant
They earned profits from advertising in stores
They borrowed money from big banks with no interest
They sold 100 Roadsters for $100,000 each upfront

2. What was the key “borrowed” resource that helped Go Ape start its business?

A private jet for tourists
A chain of city gyms
A patented shoe design
Trees and land from the forestry commission

3. What does the speaker say entrepreneurs often do instead of asking permission?

They only copy what big companies do
They just get on with it
They wait until lawyers approve everything
They stop if regulations are unclear

6 Tips on Being a Successful Entrepreneur | John Mullins | TED

Transcript will load here…

1. Which statement best matches the speaker’s overall message about entrepreneurship?

Successful entrepreneurs avoid changing their business model.
Successful entrepreneurs often break common rules by using “counter conventional mindsets.”
Successful entrepreneurs always follow big-company best practices.
Successful entrepreneurs focus mainly on improving existing products slightly.

2. Why does the speaker criticize “new improved” product changes (like changing colors or adding flavors)?

Because they may not be real innovation compared to solving an important problem
Because they show problem-solving and true innovation
Because they usually create legal problems
Because they always reduce sales

3. What is one advantage of starting with a narrow target market, according to the talk?

It guarantees immediate global success
It helps a company build specific skills before expanding to larger markets
It removes the need for cash
It avoids the need for any competitors

Discussion Questions

Discuss the ideas from this video

6 Tips on Being a Successful Entrepreneur | John Mullins | TED

Which of the six mindsets feels most natural to you, and which feels most difficult? Why?
Think of a product or service you use often. What is a real problem it solves, and what is one problem it still doesn’t solve?
Do you agree with “think narrow not broad” when starting a business? Can you think of a situation where starting broad might be better?
When regulations are unclear, when (if ever) is it acceptable to “just get on with it”? Where should the ethical line be?