Youtube Exercise » English Grammar Homework

How to write a Business Proposal

The SMB Guide

207K views 6 years ago

Warm-up Questions

When do people usually need to write a business proposal?
What sections do you think a strong business proposal should include?
What makes a proposal convincing: facts, price, experience, or something else?

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Start With: Word Definition

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How to write a Business Proposal

What a business proposal is and what it includes (00:00 – 00:55)

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1. What is a business proposal?

A legal contract signed after a project ends
A formal document sent to another business to win work
A casual email asking for a meeting
A marketing brochure for the general public

2. Which group of parts is mentioned as generally included in a business proposal?

Safety plan, insurance policy, resignation letter
Job descriptions, interview notes, employee schedules
Executive summary, problem statement, proposed solution, payment information
Mission statement, company history, product photos, testimonials

3. Why should you thoroughly research the business you are approaching?

To avoid including any pricing
To help you lay out details like costs, requirements, and fees
To make the proposal longer and more formal
To copy their existing proposal format

How to write a Business Proposal

Writing the main sections: summary, problem, and solution (00:55 – 01:27)

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1. What helps you write a short but powerful executive summary?

Already assembling your research and costs
Using as many technical terms as possible
Adding jokes and informal language
Avoiding details until the end

2. How should you demonstrate the problem to the business?

By focusing only on your company’s history
By including statistics and important data without belittling them
By promising a discount first
By criticizing and belittling their current operations

3. When describing your solution, what should you include?

Personal opinions about the client’s staff
How you will implement it, plus qualifications and benchmarks
Only the final price
A list of competitors and their weaknesses

How to write a Business Proposal

Pricing, payments, and final checks (01:27 – 02:44)

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1. What does the speaker say you should strive to do with pricing?

Avoid mentioning the scope of the project
Hide extra costs until the end
Use one fixed pricing structure for all industries
Be transparent and clearly show mark-up and all goods/services

2. What might be likely even if the scope of the project changes, once the client feels safe and understands pricing?

Generating a profit
Removing all benchmarks
Losing the client immediately
Avoiding any payment discussions

3. What is a final step mentioned before sending the proposal?

Remove payment details to sound more flexible
Ask the client to write the executive summary
Check whether the client prefers a hard copy or an emailed version
Delete all statistics to shorten it

How to write a Business Proposal

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1. What is the main purpose of a business proposal?

To report last year’s profits to investors
To persuade another business to choose you for a project, goods, or services
To train new employees
To entertain the reader with creative writing

2. Which approach best matches the speaker’s advice for presenting a problem?

Avoid mentioning the problem so the proposal stays positive
Focus mainly on design and formatting instead of content
Use strong emotional language and blame the client
Use data and remain respectful about the client’s current operations

3. Why are benchmarks and sign-offs mentioned in the video?

To avoid reviewing the proposal for accuracy
To allow payments and approvals at stages before moving to the next phase
To make the proposal longer and more academic
To replace the need for pricing information

Discussion Questions

Discuss the ideas from this video

How to write a Business Proposal

Which part of a business proposal do you think is the hardest to write well, and why?
How can you show a client’s problem clearly without sounding rude or critical?
What does “transparent pricing” mean in your industry or experience? What details should be shown?
Do you prefer to receive proposals as a hard copy or an emailed version? Why?