Youtube Exercise » English Grammar Homework

How to Plan the Perfect Event – The Event Expert

Chris Powell, The Event Expert

238K views 10 years ago

Warm-up Questions

What kinds of events do you think are hardest to plan well (work, community, charity, etc.)? Why?
When you hear the title “How to Plan the Perfect Event,” what steps do you expect the speaker to include?
What does an “event expert” probably focus on more: creativity, organization, or people skills?

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Start With: Word Definition

Order: Alphabetical Random

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How to Plan the Perfect Event – The Event Expert

Steps 1–3: Purpose, creative design, and planning (00:00 – 06:40)

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1. Why does the speaker say pre-event market research is important?

To find out whether the idea is viable and whether there is a market
To copy exactly what competitors are doing
To decide which microphone brand to buy
To avoid needing a budget

2. In the design stage, what does the speaker say is the key mindset to use?

Think like a sponsor
Think like a guest (be audience centric)
Think like a competitor
Think like a contractor

3. What does the speaker call the simple plan that is basically “a list of stuff to do”?

A sales funnel
A guest manifesto
A venue evaluation
A project plan

How to Plan the Perfect Event – The Event Expert

Steps 4–6: Venues, program, and promotion (06:40 – 11:55)

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1. What is one of the first actions the speaker recommends for choosing a venue?

Build the stage design before visiting
Sign the contract immediately to secure the date
Decide the catering menu first
Set a venue criteria (size, location, parking, etc.)

2. According to the speaker, why do people really “sign up” for an event?

To eat the organizer’s food and use the car park
To see what the venue looks like
To meet the contractors
Because of what they will learn, see, and do (the program)

3. What does the speaker say is needed so the event can be found online?

A radio interview only
A printed brochure mailed to every guest
A web page or website that is active and busy
A venue-finding agency for every event

How to Plan the Perfect Event – The Event Expert

Step 7 and wrap-up: Production, teams, and measuring ROI (11:55 – 17:45)

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1. How does the speaker suggest creating a build schedule for production?

Wait until contractors arrive and decide then
Think backwards from the opening time
Copy last year’s schedule without changes
Start from the first marketing email and move forward

2. Which topic does the speaker include under health and safety planning?

Choosing social media platforms
Insurance and risk assessments
Writing speaker biographies
Creating a logo

3. On event day, what does the speaker say is the more difficult role for an event manager?

Running the people (being motivational and supportive)
Doing pre-event market research
Printing tickets
Choosing the venue

How to Plan the Perfect Event – The Event Expert

Transcript will load here…

1. What is the main idea of the video?

A seven-step process for designing, planning, promoting, and delivering successful events
How to decorate a venue on a small budget
How to become a contractor for event companies
Why corporate events are always better than public events

2. Which principle is repeated across multiple stages?

Avoid using any written plans
Focus mainly on what the organizer prefers
Keep the event audience at the center of decisions
Always choose the cheapest option available

3. What warning does the speaker give about promotion?

A great event that is poorly promoted is likely to fail
Promotion should be done only through email
Promotion is unnecessary if the venue is famous
Promotion should only start after the event is finished

Discussion Questions

Discuss the ideas from this video

How to Plan the Perfect Event – The Event Expert

Which of the seven steps seems most difficult to you, and why?
The speaker says you must “think like a guest.” What decisions would change if you truly did that (program, venue, timing, price, etc.)?
Do you agree that “great event poorly promoted equals certain failure”? Why or why not?
What are two ways you could measure the “return on event” for a non-profit or community event (not only money)?