Youtube Exercise » English Grammar Homework

How The Dubai Chocolate Craze Won Over Trader Joe's, Costco And Crumbl

CNBC

1.6M views 11 months ago

Warm-up Questions

When you hear the word “craze,” what kind of consumer behavior do you imagine?
Why do you think a product connected to Dubai might feel more “luxury” to some customers?
Which brands in the title do you associate with trends: Trader Joe’s, Costco, or Crumbl? Why?

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How The Dubai Chocolate Craze Won Over Trader Joe's, Costco And Crumbl

What the Dubai chocolate bar is—and how it went global (00:00 – 02:39)

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1. What is the Dubai chocolate bar described as being stuffed with?

Caramel, peanuts, and marshmallow
Cookie pieces and whipped cream
A paste of pistachios, shredded filo dough (kadif), and tahini
Hazelnut spread and rice cereal

2. Why did many “dupes” and copycats appear after the original became popular?

The original was easy to find everywhere
The original brand stopped making chocolate
Scarcity of the original spurred an explosion of alternatives
The recipe was legally required to be shared

3. What happened after the December 2023 social media video about the bar?

It became an international sensation and gained massive views
Sales dropped because people got bored
The company closed its online store permanently
Airports banned the product from duty-free shops

How The Dubai Chocolate Craze Won Over Trader Joe's, Costco And Crumbl

Brands jump in: legal issues, fast product launches, and selling out (02:39 – 06:14)

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1. Why does the video say “Dubai Chocolate” can’t be trademarked easily?

Because chocolate names are never trademarked anywhere
Because the name belongs to a Swiss company
Because the UAE isn’t part of an international trademark treaty that would secure protection
Because it is a secret recipe protected by Dubai law

2. How quickly did Shake Shack bring its Dubai-chocolate-inspired milkshake to the US after testing it in the Middle East?

One year
Four to six months
Two days
Four to six weeks

3. What does the video say about Trader Joe’s version of the bar?

It costs $18 to $20 per bar
It is only sold in Dubai and nowhere else
It launched at the end of May and is one of the cheapest options
It is only available through eBay resellers

How The Dubai Chocolate Craze Won Over Trader Joe's, Costco And Crumbl

Why the trend is strong—and what might limit it (06:14 – 08:39)

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1. Which problem is mentioned as pushing chocolate prices up?

A global cocoa shortage
A global sugar surplus
A ban on chocolate exports
A lack of refrigeration in stores

2. Why is it difficult to sell Dubai-chocolate-style products widely and consistently?

Because the product can only be made in one city
Because customers refuse to buy limited editions
Because production and sourcing require “massive heavy lifting” and the right production line
Because social media has stopped promoting food trends

3. What does the video suggest is a key ingredient in a trend’s enduring success?

Avoiding social media
Exclusivity
Constant discounts
Celebrity endorsements only

How The Dubai Chocolate Craze Won Over Trader Joe's, Costco And Crumbl

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1. Which combination of factors best explains why the Dubai chocolate bar became a global craze?

Government advertising campaigns
A new law requiring stores to stock it
Low price and unlimited supply
Scarcity/exclusivity plus social media exposure and an unusual texture/flavor

2. What is one major business effect of the trend on companies that copy or adapt it?

They must stop selling all other products
They are required to sell only in Dubai
They can ignore supply chain issues because viral products are easy to produce
They may need rapid development timelines and increased production capacity

3. What is a key limitation that could slow the trend’s expansion?

Retailers refuse to sell viral items
Customers dislike pistachio flavors in general
Pistachios and cocoa are becoming cheaper every year
Handmade production is labor intensive and ingredients can be hard to source at scale

Discussion Questions

Discuss the ideas from this video

How The Dubai Chocolate Craze Won Over Trader Joe's, Costco And Crumbl

Do you think scarcity and exclusivity are ethical marketing tools? Why or why not?
When a product goes viral, what should companies prioritize first: speed, quality, or supply stability?
In your country, what recent food or product trend spread through social media? How similar was it to this case?
Should companies be allowed to copy a “trend” product if the name can’t be trademarked? Where would you draw the line?