Youtube Exercise » English Grammar Homework

B2-C1

How Labubu Catapulted China’s Pop Mart to $1.8B in Revenue | The Economics Of

The Wall Street Journal

1.4M views 11 months ago

Warm-up Questions

What do you think the video will explain about how Labubu helped Pop Mart make a lot of money?
Why do you think “designer toys” can become popular around the world?
What kinds of products do you think could help a retail company grow internationally?

Up Next

Planning a Vegetable Garden for Beginners: The 5 Golden Rules 🏆 GrowVeg
Mark Bezos: A life lesson from a volunteer firefighter TED
Friends: Monica Caters Ross' Ex-Wife's Wedding (Season 2 Clip) | TBS TBS
Conan Learns Australian Slang | CONAN on TBS Team Coco
150+ Common Homographs – Confusing Words with the Same Spelling but Having More than One Meaning 7ESL Learning English

Start With: Word Definition

Order: Alphabetical Random

…

How Labubu Catapulted China’s Pop Mart to $1.8B in Revenue | The Economics Of

What Pop Mart sells—and why it’s addictive (00:00 – 03:01)

Transcript will load here…

1. What does it mean that the toys are sold in “blind boxes”?

Customers can only buy them online
Customers buy without knowing what’s inside
Customers must buy six boxes at a time
Customers choose the exact character before paying

2. In the example collection, what are the chances of getting the secret character?

1 in 6
1 in 72
1 in 500
1 in 12

3. According to the video, why can labeling a box help the brand?

It keeps engagement by giving some information while preserving surprise
It guarantees the rare character inside
It removes all surprise and makes buying safer
It lowers the price of the product

How Labubu Catapulted China’s Pop Mart to $1.8B in Revenue | The Economics Of

Global expansion and the importance of exclusive IP (03:01 – 05:36)

Transcript will load here…

1. About how many people showed up for the Labubu line launch mentioned in the video?

25,000
2,500
500
250

2. Approximately what share of Pop Mart’s sales comes from overseas revenue (as stated in the video)?

Nearly 70%
Nearly 10%
Nearly 25%
Nearly 40%

3. What does the video say about Pop Mart’s revenue sources in 2024?

Most revenue came from secondary market resales
Over 85% came from exclusive products developed with artists
Most revenue came from selling only Disney and Marvel characters
Most revenue came from vending machines rather than products

How Labubu Catapulted China’s Pop Mart to $1.8B in Revenue | The Economics Of

Regulation, risk of a fad, and Pop Mart’s plan for longevity (05:36 – 07:46)

Transcript will load here…

1. What does one speaker say blind boxes resemble very strongly?

Coupon collecting
Video game streaming
Gambling
Traditional gift giving

2. What policy does the video mention China introduced related to blind boxes?

A rule that every box must show the exact character
A ban on selling blind boxes to kids under eight
A requirement that all boxes cost under $30
A ban on all blind boxes nationwide

3. How does the company say its sales are shifting as it diversifies?

From online sales to only physical stores
From plush to only figurine blind boxes
From blind box figurines toward more plush and accessories
From North America toward only China

How Labubu Catapulted China’s Pop Mart to $1.8B in Revenue | The Economics Of

Transcript will load here…

1. Which idea best explains why blind boxes can lead to repeat purchases?

They combine uncertainty, collecting behavior, and the desire to complete a set
They are only sold to professional collectors
They prevent customers from sharing products online
They make every item cheaper to manufacture

2. What is one major reason Pop Mart can grow beyond China, according to the video?

It focuses on exclusive artist-developed products and expands retail overseas
It sells only famous movie characters and no original designs
It avoids physical stores and sells only through social media
It depends mainly on resellers to market the toys

3. Why might governments regulate blind boxes?

Because they are too easy to recycle
Because they create gambling-like behavior and spending risks
Because they prevent international trade
Because they reduce the number of physical stores

Discussion Questions

Discuss the ideas from this video

How Labubu Catapulted China’s Pop Mart to $1.8B in Revenue | The Economics Of

Do you think blind boxes are mainly fun, or mainly risky? Why?
What makes a product “viral,” and how can a company turn a viral moment into long-term success?
Should governments regulate blind boxes like gambling? Where should the line be?
If you were Pop Mart, what would you do to keep customers interested after the fad fades?