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Upper Intermediate (B2) English Listening – Let's Talk About Advertising! | Comprehensible Input

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Warm-up Questions

When you hear the word “advertising,” what examples come to mind (TV, social media, billboards, etc.)?
Do you think advertising affects what you buy? Why or why not?
What kinds of adverts do you find most annoying or most persuasive?

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Upper Intermediate (B2) English Listening – Let's Talk About Advertising! | Comprehensible Input

Advertising is everywhere (and maybe a ‘necessary evil’) (00:00 – 02:40)

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1. What does the speaker mean by saying advertising is “ubiquitous”?

It is illegal in many places
It is only for big companies
It is everywhere and hard to avoid
It is only online

2. Why does the speaker call advertising a “necessary evil”?

It is entertaining but expensive
It is only useful for social media influencers
It is annoying, but businesses need it to sell products and services
It is dangerous for children

3. What “doesn’t quite add up,” according to the speaker?

Advertising is only on billboards, not online
People hate advertising, but they watch TV anyway
People say ads don’t affect them, but companies spend hundreds of millions on ads
Products are getting cheaper even without advertising

Upper Intermediate (B2) English Listening – Let's Talk About Advertising! | Comprehensible Input

How advertising works: brand recognition (02:40 – 05:10)

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1. What product does the speaker use as an example in the supermarket?

Coffee
Cereal
Toothpaste
Toilet roll

2. Why might someone choose one brand even if many brands are basically the same?

Because they already saw adverts for it and feel familiar with it
Because the packaging is always bigger
Because it is always imported
Because supermarkets only sell one brand

3. According to the speaker, how can advertising influence you even if you don’t notice it?

Only by giving you a discount code
By forcing you to buy something at the checkout
By changing the product’s ingredients
By making you feel drawn to a brand subconsciously

Upper Intermediate (B2) English Listening – Let's Talk About Advertising! | Comprehensible Input

How advertising works: association (emotions + brands) (05:10 – 08:13)

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1. What is “association” in advertising, as explained by the speaker?

Linking a product with a particular emotion or feeling
Comparing two brands with a chart
Using only celebrities in commercials
Putting adverts next to news stories

2. Which emotions does the speaker say a bank might try to connect with its brand?

Safety, security, and trustworthiness
Adventure and excitement
Anger and fear
Luxury and jealousy

3. What kind of feeling does the speaker say Coca-Cola adverts often try to create?

Saving money and avoiding risk
Learning new skills
Fun, happiness, enjoyment, and being with friends
Being healthier than other drinks

Upper Intermediate (B2) English Listening – Let's Talk About Advertising! | Comprehensible Input

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1. What is the speaker’s main message about whether advertising works on people?

Advertising works only on children
People often think ads don’t affect them, but ads can influence them (often subconsciously)
Advertising works only if the product is very different from others
Advertising never works on anyone

2. Which two main techniques does the speaker describe?

Price cutting and refunds
Door-to-door selling and cold calling
Brand recognition and association
Free samples and coupons

3. Why do companies spend so much money on advertising, according to the speaker’s logic?

Because it must be effective if companies keep investing in it
Because advertising is required by law
Because it is cheaper than improving the product
Because people always ask for more adverts

Discussion Questions

Discuss the ideas from this video

Upper Intermediate (B2) English Listening – Let's Talk About Advertising! | Comprehensible Input

Do you agree that advertising is a “necessary evil”? Why or why not?
Think about something you bought recently. How much do you think advertising influenced your choice?
Which technique seems more powerful to you: brand recognition or emotional association? Give an example.
Should there be limits on where advertising can appear (streets, schools, social media)? What limits would you suggest?