Youtube Exercise » English Grammar Homework

Ecommerce Terms You Need to Know

Oberlo

16K views 6 years ago

When you hear the title “Ecommerce Terms You Need to Know,” what kinds of words do you expect to learn?
Which is more difficult for you: ecommerce vocabulary (stores, orders, shipping) or online marketing vocabulary (ads, clicks, data)? Why?
Where do you usually learn new business terms: YouTube, courses, blogs, or from experience?

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Start With: Word Definition

Order: Alphabetical Random

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1. What two categories of terms does the speaker say the video will cover?

2. In a dropshipping business, what does “fulfillment” usually mean?

3. According to the speaker, what is a “landing page” usually?

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1. What does “bounce rate” mean in this video?

2. What does the speaker say is the average conversion rate among ecommerce stores?

3. What is the average cart abandonment rate in ecommerce, according to the speaker?

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1. What does SEO stand for?

2. How does the speaker distinguish “reach” from “impressions”?

Reach = number of unique people who saw the ad; impressions = total views of the ad
Reach = total views; impressions = unique people
Reach = ad cost; impressions = ad revenue
Reach = number of clicks; impressions = number of purchases

3. In A/B testing, what should you keep the same?

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1. Why does the speaker say learning these terms is useful for beginners?

So they can guarantee high sales immediately
So they can avoid using Shopify completely
So they can understand tutorials/courses without constantly searching definitions
So they can write computer code for ad platforms

2. Which idea best matches the speaker’s main message about metrics like bounce rate, conversion rate, and cart abandonment?

3. What is the relationship between CTR and CPC as explained in the video?

Discuss the ideas from this video

Ecommerce Terms You Need to Know

Which three terms from the video are the most important for someone starting an online store? Explain why.
The speaker says a conversion is not always a sale (it could be an email sign-up). Do you agree that this is valuable? Why or why not?
Think about your own online shopping habits: what makes you “bounce” (leave quickly) from a store?
If you ran ads, what would you A/B test first (images, copy, CTA, audience, landing page)? What results would you expect?